The Importance of Great Photography on Your Website banner image

The Importance of Great Photography on Your Website

Your new iPhone may take great photos, but probably not for your website.

Aug 16, 2023 | Mike McKenna

We know--it's tempting to cut corners by using stock photos or smartphone snaps on your website. However, hiring a professional photographer can elevate your online presence in ways you might not have considered, beyond the simple eyeball test. Here are a few to consider. (TL;DR: skip to the bottom of the page to see the difference.)


When visitors land on your website, they often form an opinion in a matter of seconds. While it's true that high-quality, professional photos not only catch the eye, they do a lot more, including conveying trustworthiness, professionalism, and attention to detail. In contrast (get it?), generic or low-quality images can diminish your brand's credibility and dissuade potential customers from delving deeper into your site. A recent study shows that when an actual photo of a customer is tested against a even a high-quality stock photo, viewers who saw the real customer were 35% more likely to respond.


A professional photographer will tailor their approach to your business's unique identity, creating visuals that resonate with your brand values, story, and audience. This custom touch differentiates your website and offers a genuine glimpse into the heart of your enterprise. While it's ok to use some stock photos in some parts of your site (like the very blog post you're reading), stock photos, by their very nature, are generic. They’re designed to fit a broad range of uses and as such, can't capture the essence of your specific brand. 

Case in point: read this hilarious piece on "Everywhere Girl."

High-Quality Imagery Enhances SEO:

Search engine optimization (SEO) is crucial for increasing your website's visibility on search engines. Quality photographs, especially when appropriately tagged and described, can boost your website's SEO. Well-optimized images increase page load times, user engagement, and sharing potential, all of which can lead to better search engine rankings.

Adaptability Across Marketing Channels:

Investing in professional photos provides versatile content that can be repurposed across various marketing channels. Beyond your website, these images can be utilized for social media posts, email marketing campaigns, brochures, business cards, and more. This consistent visual identity reinforces brand recognition and ensures you're always showcasing your business in the best possible light.

Expertise in Lighting, Composition, and Editing:

Photography isn't just about pointing and shooting. It's an art and a science, requiring expertise in lighting, composition, and post-processing. A professional photographer knows how to manipulate these elements to produce images that captivate and convey messages powerfully. Their technical know-how ensures that the final product is polished, on-brand, and impactful.

    The visuals on your website play a crucial role in determining how potential customers perceive and interact with your brand. By hiring a professional photographer, you're not just getting high-quality images; you're making an invaluable investment in your brand's reputation, visibility, and success. So next time you're revamping your website or launching a new product, consider calling in the pros—it's a decision you won't regret.

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