WE LOVE PEOPLE ^™

Solution

Shifting the report onto the web allows users to engage more deeply with the data and analyze the statistics more closely. Now laid out in a multi-page experience, the information has room to breathe. Users can share the link to the report directly, as well as use it as a resource to find more information, including research publications that have the latest updates about FOP.  

Results

With Shields SGF's help, IFOPA has found a new way to deliver vitally important research to their audience and evolve their content to be feel fresh and inventive. We also helped set up a FOP Registry Reports landing page for future and past reports, so that these pieces (no matter what form they take) will have a dedicated place to live on the web. Now FOP patients and their families can see a clear story in the data from multiple years of IFOPA reporting! 

Solution

We started with a content hierarchy and site map that fit the bill, then applied the global brand standards to the site design. The review and approval process, as with all pharma companies, was rigorous and the stakes were high.

Results

The result is a website that is updated frequently with fresh news and blogs, and positions the company as the caring, patient-focused group they truly are.

Solution

LEAP already had a logo that was visually memorable & appealing, and had brand equity within the market. Now, we needed to evolve that branding and build out the look into a website. Our designers took existing brand elements and put them to better use on the website, making those elements work harder. Our writers brought the theme to life with engaging, compelling, easy to read content. A new infrastructure makes it easy for users to navigate to relevant content and take action.

We implemented a user-friendly content management system that enables LEAP to make their own updates when they wish.

Results

The LEAP website now more accurately reflects the freshness and new ideas that LEAP itself brings its clients. We’ve made the process turnkey for LEAP, providing them a full-service web offering – from writing and design, through development, hosting, maintenance, and analytics.

Solution

Collaborating closely with the SchoolWorks team, we embarked on a comprehensive redesign process. We began by analyzing the existing content and structure, identifying areas for improvement in both organization and visual presentation. Our design approach focused on aligning the site's aesthetics with SchoolWorks' brand identity, ensuring a cohesive and modern look.

We implemented a user-friendly content management system (ExpressionEngine) tailored to SchoolWorks' requirements, enabling easy updates and maintenance. The new structure improved navigation, making it simpler for visitors to find relevant information.

Results

The redesigned SchoolWorks website now features a contemporary look that accurately reflects the organization's brand and values. The improved information architecture has enhanced user engagement, making it easier for visitors to access crucial resources. And the new content management system has empowered the SchoolWorks team to keep their site current with minimal technical expertise required.

Solution

The BTO team started from a strong concept; they knew they wanted iconography of a bear fishing in the moonlight in their logo and provided some rough initial sketches. From there, Shields SGF illustrated several options that would capture the friendly nature of the brand, but would still be refined enough for all-purpose vector artwork. 

With the bear nailed down, it was a smooth process to create the rest of the brand collateral. From business cards to sales sheets to coasters and even a few flags, the Bear Tide brand is now ready to take on Plymouth and beyond. 

Results

A few short months later, the Bear Tide Oysters website is up and running. High-res professional photography and drone video highlight the full extent of their operation and inspires confidence in the quality of their products. The BTO team now has a fully bespoke platform to connect to restaurants, consumers and partners!

Solution

Inspired by the robust utility of Shields SGF’s recent DCR Tree App, OEEA asked Shields to develop a similar tool, intended to be hosted on Mass.gov, utilized by the public and accessed through both desktop and mobile devices. With the experience of the DCR Tree App behind us, Shields was able to build comprehensive sort and filter functionality to assist users searching through the extensive native plant database provided by OEEA.

The Massachusetts Native Plant Palette App uses the theme of color swatches to encourage users to design their own “plant palettes” that can be created through the app and then shared on social media. The app also includes links to local resources to learn more about the species they’ve picked, as well as nurseries that residents can use to order their chosen plants. The clean and minimalistic visual style chosen for the app best highlights the gorgeous plant photography provided by OEEA and appeals to a young, hip demographic.

To get the word out about the MA Native Plant Palette App, Shields SGF created an animated social media video explaining the features and purpose of the app. The clean visual style carries the look and feel of the app throughout and is oriented vertically for easy sharing on platforms like Instagram stories and TikTok.

Results

Residents can use the MA Native Plant App to plan their gardens, learn more about species that will benefit their local ecosystems and gain awareness of the benefits of native plants. Additionally, OEEA has developed a unique, interactive way to connect to plant and garden enthusiasts across the state.

Solution

After fully understanding the company’s goals and strengths, as well as the target market, we presented options for the corporate logo. Once a logo was selected and modified exactly to the client’s preferences, we developed a comprehensive brand identity that included business cards, letterhead, powerpoint template, website, and brand video.

Results

Today, the company is well-funded and exceeding its goals, with successful clinical trials ongoing and expected product approval in the near future. We continue working with Anagram as their agency of record, providing them with branded communication such as convention materials and an updated website.

Solution

Shields SGF worked with Signature Healthcare to create a brand-new website, completely reworking the site's organization, structure, design, and content. Built on the ExpressionEngine CMS, the site is ready for the re-opening of Brockton Hospital. The site is designed to look great and perform well in desktop and mobile settings. 

Results

The new Signature Healthcare website helps bring the organization into a new era, post-fire, combing all the information needed for Signature Healthcare, Signature Medical Group, and the Brockton Hospital School of Nursing in one easy to use website.

Solution

Chart+Foster and Shields revised Sladen Feinstein's website from the ground up, including the elegantly-designed yet complex-behind-the-scenes portfolio section, which highlights SFIL's incredible body of work. The portfolio needed to be broken down into multiple categories, allowing the user to easily browse dozens of completed project and case studies without feeling cluttered. As SFIL is regularly completing new projects, the CMS needed to allow for the complexity, categorization, and richness of multiple photos and write-ups without being too difficult to manage. 

Results

The SFIL website serves its purpose well, balancing a photo-rich portfolio with ease of management, mobile accessibility, and fast load times. The site is updated regularly with new projects, and serves as the firm's central focal point for showcasing its robust portfolio of commerical, industrial, and even residential projects. 

Solution

EG America sought a fresh look and were open to many colorful options. These designs would be displayed at many stores, therefore the theme could be self-contained with few brand elements limiting the design.

A key component to all the designs was their adaptability - each campaign had to transition seamlessly between window posters, pump toppers, door signs, billboards, bollards and more.

Results

These bright and vibrant designs inspired a number of successive promotional campaigns, which caught customer’s eyes across the country. EG America continues to work with Shields SGF to develop marketing materials for seasonal promotions. We’re happy to help adapt colorful campaigns across many different mediums, platforms and pieces!

Solution

Various affiliates of BILH have reached out to us, and continue to do so, for a variety of initiatives, both digital and print. The challenge was to maintain familiarity with all the many Brand Standard updates during, and after, the merger. These revisions were made on a rolling basis which necessitated our taking online workshops to ensure that we were up-to-date.

Results

The constantly evolving Brand Standard requirements made it impossible for our clients to know what was accepted brand practice and what was not. Our designs were always brand approved while still being fresh and eye-catching. This was a win-win for all!

Solution

After a necessary pre-production phase narrowing the scope and forming the script, Shields SGF collaborated with our video partner Eyeglue on an extensive video shoot to gather footage for the video series. Eight different shoot days across the state over the course of several months yielded over 10 hours of footage. Shields then edited the footage into four final videos covering the key points for the Toolkit.

Results

DER’s Culvert Replacement Toolkit is now live and is helping educate towns and cities across Massachusetts on environmental restoration. The video series gives a valuable look at the faces behind the program and allows them to explain the culvert replacement project in simple, accessible language. The video series even captured a unique case study in action, documenting the process of a Dam removal in Pepperell from beginning to end!

Solution

Utilizing a two-pronged strategy of both Google Ads and Facebook/Instagram Ads, Shields SGF worked closely with MassWildlife to fine-tune messaging and create captivating creative material.

We targeted audiences with outdoor interests to make them aware of the benefits of recreational fishing in Massachusetts. We also sought out users who already demonstrated an interest in fishing, encouraging them to purchase a license or to visit the Mass-Fish-Hunt website to learn more.

Results

This campaign ran over the course of Spring and Summer 2020, which was a turbulent time for most. Perhaps that is why the public was so enthusiastic for a reason to get out on the water!

MA residents responded well to the suggestion to go fishing. Some key success metrics we tracked included 189,710 link clicks to Mass-Fish-Hunt. These translated into 55,953 fishing license direct transactions with a combined value of $1,373,262.

Solution

Shields SGF developed an animated explainer video targeted towards students and families. The collaborative process began by writing a script and storyboarding the video sequences with the client’s input. Designers at Shields SGF then created the digital assets, backgrounds and characters and prepared them to be rigged and set in motion by our animation partner for this project, Drive 80.

Results

Shields, PACtv and Drive80 worked together seamlessly to finalize the animation. The strict deliverable deadline required an agile response from the creative team.Together, the team was able to finish in advance of the target date through careful project management. The result was a bright and colorful video for OEE that would appeal to students and families and could easily be shared online.

Solution

Shields revised CEE’s website from the ground up, building out a full suite of pages and templates to support the various reference materials housed on the site. A new homepage welcomes users with large, beautiful photography and a clean and colorful structure. Quick link navigation buttons direct users to their destinations across nine categories of content.

Results

The refreshed CEE site is a robust platform that will serve the organization in years to come. The site organization and look have been brought in line with what consumers and users expect from a modern website. Residential, Commercial and Industrial users will now be able to better explore, understand and reference CEE’s mission, program and resources.

Solution

Shields SGF worked with Fit Money to understand student and educators’ needs and built the Certificate program to match. Students are walked through 6 different modules with 2-4 videos and quizzes on the material presented. At the end, students are given a full course assessment after which allows them to test their knowledge and earn their certificate. Teachers can download reports on their students’ progress and gauge how well they are learning.

Results

According to Fit Money, over 1,000 students nationwide have become FinanciallyFit certified. The program is offered in both English and Spanish with High school and Elementary school level options. Thanks to FitMoney’s Certificate program, more students every day are learning about how to make important choices about their financial futures.

Solution

Shields developed the new 10to90 site to catch the public’s eye with bright colors and friendly graphics, leading participants through the vital program information. Important messages - “How to participate” and “Why you should participate” are reinforced throughout thanks to a marriage of copy, graphics, charts and images. The design reflects Cyclyx’s brand through shapes and color, visually connecting the two as primary and sub-brands.

Similarly, the 10to90 app carries this look and feel throughout. It also includes important functionality like helping users find the nearest drop-off location, scheduling drop-offs in advance and tracking their recycling history and progress.

Results

With the website and app completed, 10to90 has begun their first trial of their Advanced Recycling program in Houston, TX, collecting plastic from consumers through their “Bag it & Bring it” initiative.

The site successfully functions as an important tool for explaining the process and program requirements. It also showcases 10to90 to other communities who may choose to participate in the future.

Likewise, the 10to90 app makes donating easier and even fun! Users can earn badges when they hit recycling milestones, increasing their likelihood to continue participating in the program.

Solution

After conversation with DCR on their needs and the extent of their inventory, Shields designed an app that would have strong front-end and back-end functionality. With the app, foresters are able to sort 94 different tree species based on 9 different areas and 64 characteristics. These are all editable, so DCR has full control over what options are presented on the app. The app also allows foresters to create a sketch plan of the property, showing where a given tree will be planted.

The back end of the app controls the order process. This allows DCR to choose which nursery the tree should be sourced from and tracks the tree from order to planting. The app even contacts Dig Safe to check that no utility lines will be disrupted by the planting process.

Results

Specifically designed to work on forester’s tablets (both with and without a WiFi connection) the Tree App is simplifying the workflow and expanding the tree planting options for the Greening the Gateway Cities Program. Foresters can plan their planting strategies as well as log the necessary information about a property’s environment and tree needs to better inform their work.

Solution

Shields SGF knew from the start that this site would need to have a refined and classic look. White space is used throughout to balance out select pops of color. A limited, but bright palette could be arranged to both compliment the logo and also reference the LGBTQ+ community that TVolk specifically wanted to reach. We paired a bold serif typeface and a clean sans-serif body copy typeface for a refined look.

The site was organized into a handful of informative pages. This included a “Case Studies” page that highlighted TVolk’s successes and a special “About” page that communicated Tim’s colorful life experiences and interests.

Results

TVolk & Co’s podcast now has a striking and classic site to link back to. Potential clients can now connect to Tim’s experiences, read about his services, and learn about his successes.

Solution

We were awarded the contract to redesign and produce the magazine 4 times a year. The page count varies from 28 to 56 depending on the content provided. We established a format using the brand colors and fonts, however we were able to update the look and feel to make it a more engaging read while not losing sight of the historic and genealogical content. All deadlines were seamlessly met within the design and proofing cycles, thus allowing each issue to get printed and mailed according to schedule.

Results

Our contract has been renewed each year despite changes in the Executive Committee and Editorial Staff. Since we have been doing this for such a long period of time and working with clients in various industries providing graphics of all sorts, we have become adaptable and flexible in our approach to the design process and collaborating with clients who have various work styles and preferences. Society membership has increased each year and with that each publication has been well-received by the members, Executive Committee and staff.

Solution

Working with the team at CHIA we jumped off the provided text and designs to incorporate into the final document design. At times we refined the supplied graphics and at other times, we created new graphics - charts and graphs. This entailed a great attention to detail. Accuracy was a necessity, as well as telling a clear story through the data.

Results

In recent years the report has evolved to include data relevant to the COVID-19 pandemic and behavioral health. Each year the digital assets containing all the current statistics for the Annual Report have been delivered on time in order to be presented at the Health Policy Commission’s Annual Hearing.

Solution

Shields SGF has a long history working with groups promoting Massachusetts tourism in Plymouth, Provincetown, Merrimack Valley and more. Starting in 2015, MOTT partnered with Shields SGF to develop a number of travel guides and zines with different themes, including:

• Massachusetts Travel Guide, a definitive look at the state’s regional attractions
  
• Masterpiece Trail, highlighting unique finds at MA’s art museums
• Massachusetts Wine & Cheese Trails, a guide to farms and wineries around the state
  
• Historic Women Trailblazers of Massachusetts, commemorating 100 years of Women’s Suffrage and featuring historical sites important to famous MA women of the past.

These pieces were created to look great in both print and digital formats. Looking to read them yourself? Find the flipbooks on MOTT’s website.

Results

MOTT now has an ever-growing library of Massachusetts Tourism publications thanks to Shields SGF. These are distributed throughout the state in various venues so that visitors and those that live here can all enjoy.

The brochures have assisted in to bolsting tourism across the State, by increasing revenue for numerous businesses and industries, such as lodging, restaurants, transportation, entertainment, and retail.

Solution

Shields SGF reached out to publications targeting specific markets to create an advertising plan and schedule. Some publications had existing relationships with Merrimack Valley, while others were identified as new opportunities to explore.

Working with the Director, we created the design and messaging for a new ad series. We also evolved as the primary contact for maintaining these GMCVB ad schedules with the respective publishers.

GMCVB was impressed with our responsiveness, and our experience with the Tourism industry. This program grew into a trusting, very active partnership. Today’s activities include providing marketing plans and activities, and internal communications for Bureau members. We produce print and digital advertising with engaging content targeting social media and other online hubs. We also regularly develop collateral, displays for trade shows and for local events in the Valley.

Results

The strong partnership between GMCVB and Shields SGF has produced remarkable results. By promoting the unique experiences, landmarks, and attractions our destination has to offer, we have successfully attracted more tourists from both domestic and international markets.

The increased number of visitors to Merrimack Valley supports local businesses, from the retail sector to the hospitality industry and beyond.

It has also led to growth in memberships and visitors to the GMCVB’s online platform. This not only boosts overall visibility, it also enhances opportunities for revenue generation and community engagement.

Solution

Shields SGF developed a comprehensive and attractive look for the brand that would be enticing to consumers. Bold lettering delivers DMF’s message in a confident and simple voice. When paired with strong colors and beautiful photography, viewers focus on what’s important – delicious, local seafood!

In the following outreach, Shields developed seasonal campaigns that could reach the public through billboards, brochures, social media, radio spots, video and trade show booth graphics.

Shields SGF was also able to pivot messaging as necessary as fish sales shifted due to the COVID-19 pandemic. Instead of restaurants, consumers instead needed to look for locally-caught seafood in their local markets. The “Support Your Health and Our Fishermen” campaign successfully educated MA seafood enjoyers across the state about this important change.

Results

These branding and outreach programs have been successfully raising awareness of DMF’s important messaging. We’ve seen web and social media metrics that support this. More importantly, however, we’ve heard from the public and the fishmen themselves that these campaigns have made an impact!

Solution

Once ShopFloorConnect had narrowed the logo designs down to 2 -3 options, Shields SGF applied the look and feel to a website home page, brochure cover and data sheet. This allowed the client to see clearly how the look and feel would translate across a variety of projects. Once the direction was chosen all of their marketing materials were updated with the new look. We also integrated images of their new touch-screen interfaces into these materials. Shields provided them with an estimate showing line item costs. This enabled them to choose which projects were most critical to redesign so that they could spread out their expenditure over time.

Results

Shields SGF produced a number of data and sales sheets, brochures, updated the website and created booth graphics. PPT, white paper and HTML templates were also designed for internal use. ShopFloorConnect maintains a relationship with Shields SGF, reaching out as needed.

Solution

After significant research and brainstorming involving competing markets along with local amenities and preferences, Shields developed several logo concepts for further discussion. Once a direction was agreed on, designs were generated for the logo, followed by components for the marketing presentation.

Results

The Pointe 1620 Marketing Program was a great success resulting in rentals for all of the available units. As a result, Megryco has reached out to Shields to brand and produce the materials for various other properties including Rolling Mills, Davis Manor and Saltash in Chiltonville, Massachusetts.

Solution

Building off of existing materials, Shields revamped the agency seal, developed templates for print pieces and created a comprehensive Brand Style Guide.

This document functions as a guideline for the agency’s look and feel, ensuring that all communications and materials going forward will follow the same standard.

Along with the Style Guide, Shields SGF also developed miscellaneous support materials such as an icon set, a powerpoint template, an identity package and a set of standard guidelines for brand application on specialty items, clothing and vehicles.

Results

MassWildlife continues to employ and maintain this brand, preserving a unified look to all materials and communication that comes from the agency.

Strong brand cohesion has also increased the public’s awareness of MassWildlife’s mission. As with any client, MassWildlife has found that visual consistency is key when communicating with the public.

Solution

Our partnership with GGCP began with an initial branding revamp unifying all the disparate city crews under one new look and feel. SSGF has since created outreach materials across print, digital, video, web, social media formats and more.

From a homeowner interview video series, to print outreach material translated into 10+ languages, Shields SGF has been able to develop unique and eye-catching pieces for GGCP.

Results

In 2021 GGCP surpassed their initial goal of planting 30,000 trees across the state. The program is still growing, operating in 22 cities and expanding steadily to more. Program outreach continues to be developed for each year’s spring and fall planting season!

Solution

Shields SGF developed an angular and contemporary website design for the site refresh. High-res photography of the team is featured throughout, highlighting the players skills and energy for the sport. A limited color palette was selected to compliment the logo and clean type styles clearly list all the important information on the site.

Results

VTF’s new site is an eye-catching piece that communicates the thrill of women’s soccer. The fresh look will bolster their fundraising efforts and be attractive to sponsors looking to support the team. The site also functions well as a hub of knowledge for their education programs, clubs and academies. Go Fusion!