ShopFloor Connect

Branding a Suite of Production Tracking Software Products

Project overview

ShopFloorConnect produces Asset Utilization Software and Hardware which automatically collects shop floor production data.This production tracking system does its job automatically, as opposed to manual entry by a human operator. This results in production data that is timely, accurate and unbiased. ShopFloorConnect came to us looking for a complete rebrand starting with their logo and brand standards guide.

ShopFloor Connect  banner image


Once ShopFloorConnect had narrowed the logo designs down to 2 -3 options, Shields SGF applied the look and feel to a website home page, brochure cover and data sheet. This allowed the client to see clearly how the look and feel would translate across a variety of projects. Once the direction was chosen all of their marketing materials were updated with the new look. We also integrated images of their new touch-screen interfaces into these materials. Shields provided them with an estimate showing line item costs. This enabled them to choose which projects were most critical to redesign so that they could spread out their expenditure over time.


Shields SGF produced a number of data and sales sheets, brochures, updated the website and created booth graphics. PPT, white paper and HTML templates were also designed for internal use. ShopFloorConnect maintains a relationship with Shields SGF, reaching out as needed.

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