Project overview
In 2018 Megryco, Inc., a property development and management firm headquartered in Plymouth, reached out to Shields for assistance in promoting their latest build in Plymouth, Pointe 1620. The name of the property had been determined, however a logo, along with a look and feel, for this property had yet to be established.
Solution
After significant research and brainstorming involving competing markets along with local amenities and preferences, Shields developed several logo concepts for further discussion. Once a direction was agreed on, designs were generated for the logo, followed by components for the marketing presentation.
Results
The Pointe 1620 Marketing Program was a great success resulting in rentals for all of the available units. As a result, Megryco has reached out to Shields to brand and produce the materials for various other properties including Rolling Mills, Davis Manor and Saltash in Chiltonville, Massachusetts.
