Beth Israel Lahey Health
Supporting Lahey's healthcare brand across many hospitals
Project overview
Shields SFG’s relationship with Beth Israel Lahey Health originated over 30 years ago before its many merges culminated in the far reaching system that exists today. It all began with Jordan Hospital in Plymouth (now BIDH-Plymouth) when we developed their logo and brand standards. Our partnership continued with projects for both their marketing and philanthropy departments. Today we have established relationships with a number of BILH affiliates and are an approved vendor.
Solution
Various affiliates of BILH have reached out to us, and continue to do so, for a variety of initiatives, both digital and print. The challenge was to maintain familiarity with all the many Brand Standard updates during, and after, the merger. These revisions were made on a rolling basis which necessitated our taking online workshops to ensure that we were up-to-date.
Results
The constantly evolving Brand Standard requirements made it impossible for our clients to know what was accepted brand practice and what was not. Our designs were always brand approved while still being fresh and eye-catching. This was a win-win for all!
