MassWildlife: Massachusetts Division of Fisheries and Wildlife

Unifying a Vast Environmental Agency Under One Fresh Look

Project overview

MassWildlife is the Massachusetts agency that manages wildlife and habitat across the state, for the benefit of the environment as well as recreational use.

MassWildlife chose Shields SGF to develop a branding scheme, including a new logo, that would visually unify their identity.

MassWildlife: Massachusetts Division of Fisheries and Wildlife banner image


Building off of existing materials, Shields revamped the agency seal, developed templates for print pieces and created a comprehensive Brand Style Guide.

This document functions as a guideline for the agency’s look and feel, ensuring that all communications and materials going forward will follow the same standard.

Along with the Style Guide, Shields SGF also developed miscellaneous support materials such as an icon set, a powerpoint template, an identity package and a set of standard guidelines for brand application on specialty items, clothing and vehicles.


MassWildlife continues to employ and maintain this brand, preserving a unified look to all materials and communication that comes from the agency.

Strong brand cohesion has also increased the public’s awareness of MassWildlife’s mission. As with any client, MassWildlife has found that visual consistency is key when communicating with the public.

More Projects

Let’s Talk

Please complete all required fields.