A two-year pilot program of the Office of Economic Empowerment, SoarMA was a 529 college savings program offered to seventh graders and their families in select Gateway Cities across Massachusetts.
OEE contacted Shields SGF looking to explain the program and application process in a way that would be easily understood and accessible to broad audiences.
Shields SGF developed an animated explainer video targeted towards students and families. The collaborative process began by writing a script and storyboarding the video sequences with the client’s input. Designers at Shields SGF then created the digital assets, backgrounds and characters and prepared them to be rigged and set in motion by our animation partner for this project, Drive 80.
Shields, PACtv and Drive80 worked together seamlessly to finalize the animation. The strict deliverable deadline required an agile response from the creative team.Together, the team was able to finish in advance of the target date through careful project management. The result was a bright and colorful video for OEE that would appeal to students and families and could easily be shared online.