The LEAP Enterprise
A new website and brand evolution for a preeminent leadership development program
Project overview
In 2024, The LEAP Enterprise approached Shields SGF for a new website (theleapenterprise.com). Their existing site was visually misaligned with the brand and on an outdated platform. But they had a well-organized vision of how the site should be organized, which they provided and walked us through. Our task was to write and design the site, then launch it in record time.
Solution
LEAP already had a logo that was visually memorable & appealing, and had brand equity within the market. Now, we needed to evolve that branding and build out the look into a website. Our designers took existing brand elements and put them to better use on the website, making those elements work harder. Our writers brought the theme to life with engaging, compelling, easy to read content. A new infrastructure makes it easy for users to navigate to relevant content and take action.
We implemented a user-friendly content management system that enables LEAP to make their own updates when they wish.
Results
The LEAP website now more accurately reflects the freshness and new ideas that LEAP itself brings its clients. We’ve made the process turnkey for LEAP, providing them a full-service web offering – from writing and design, through development, hosting, maintenance, and analytics.
