Bear Tide Oysters
Branding Plymouth's Fiercely Good Oysters
Project overview
Bear Tide Oysters, Plymouth's newest oyster company, is a family owned business focused on sustainable farming practices and year-round harvests.
In mid-2024 the Bear Tide team contacted Shields SGF for branding help; they were starting fresh with their identity and needed a logo, look and feel, brand voice and website established for the start of the oyster season!
Solution
The BTO team started from a strong concept; they knew they wanted iconography of a bear fishing in the moonlight in their logo and provided some rough initial sketches. From there, Shields SGF illustrated several options that would capture the friendly nature of the brand, but would still be refined enough for all-purpose vector artwork.
With the bear nailed down, it was a smooth process to create the rest of the brand collateral. From business cards to sales sheets to coasters and even a few flags, the Bear Tide brand is now ready to take on Plymouth and beyond.
Results
A few short months later, the Bear Tide Oysters website is up and running. High-res professional photography and drone video highlight the full extent of their operation and inspires confidence in the quality of their products. The BTO team now has a fully bespoke platform to connect to restaurants, consumers and partners!
